The Green Impression
We are introducing Green IMPRESSION to help customers find the eco-alternative in our assortment and to give information on the different gradations there are to eco-friendly products. Most companies are not transparent about how ecological a “green” item is. We want GREEN IMPRESSION to be different. We want our customers to know at a single glance how ecological an item is and to decide for themselves what fits with their own business strategy.
We have divided the eco-friendly items in our assortment in three categories:
- Eco-Basic: The first category contains products made of 10 – 30% ecological materials.
- Eco-Friendly: These products are made of 31 – 60% ecological materials.
- Eco-Proof: In this category we have exclusively included products that are made of over 60% ecological materials.
Whether an IMPRESSION item is 30% or 60% ecological, it is always 100% certified and the safe way to give.
Each category has its own shield of leaves and its own label on the web shop, to be instantly recognizable.
This is a simple and concrete way to quantify just how eco an item is, to help you and your customers decide if the product is right for you.